Dotted Line Agency has appointed Jean-Pierre Bovie executive creative director. Bovie brings more than 20 years of creative leadership across retail, healthcare, CPG, nonprofit, entertainment and public-sector work. His experience spans brand platforms and integrated campaigns for The Coca-Cola Company, Walmart, Meijer, Children’s National Hospital and the Centers for Disease Control and Prevention. He joins […]
Creative agency Joint has launched its first campaign for Pilgrim’s Europe, unveiling a new out-of-home and social campaign for Richmond’s latest product innovation, Veggie Tasty. Joint was briefed to drive awareness and trial of Veggie Tasty, which landed in supermarkets late December. Amid growing demand for more natural vegetable-based products, the campaign aims to position […]
Saatchi & Saatchi has launched new work with Richmond celebrating the Good Times – those unexpected moments when doing nothing means everything. As the brand expands beyond being a national favourite to connecting with audiences emotionally and offering a broader array of mealtime products, the work aims to celebrate the joy found in simplicity. Launching […]
Richmond, the number one sausage brand from Kerry Foods, is returning to TV screens this summer in a heart-warming new campaign to celebrate its status as the UK’s favourite sausage. Created by Saatchi & Saatchi, the new advert puts a local hero at the heart of its story to demonstrate what it is like to […]