SPECSAVERS PARTNERS WITH RICK ASTLEY TO LAUNCH ‘THE MISHEARD VERSION’, AN INTEGRATED CAMPAIGN TO RAISE AWARENESS AND REDUCE STIGMNA AROUND HEARING LOSS
Rick re-records iconic hit single ‘Never Gonna Give You Up’ to highlight how everyone’s hearing is different Specsavers today unveils a new, integrated marketing campaign fronted by music legend, Rick Astley, to get the nation talking and thinking differently about their hearing. To kick-start that national conversation, Rick has re-recorded his iconic 80s hit single […]