Backed by new Good Foods/Harris Poll data showing 82% of avocado purchasers get frustrated when avocados go bad before they can use them, the campaign puts a name to a stress most buyers already recognize Good Foods Group recently launched “Guacxiety,” a campaign about the nagging uncertainty of buying an avocado and not knowing whether it will […]
Campaign spotlights the tension between private AI conversations and the ever-watchful eye of online tracking Integrated marketing consultancy Rival has developed a new national campaign concept for DuckDuckGo’s Duck.ai, the privacy-focused AI chat service that lets users have private conversations with AI. Rival was engaged to develop the creative campaign for the product’s launch, which […]
Back-to-back Awards From Inc. Magazine & Adweek Cap Three Years Of Remarkable Growth Rival, the independent, integrated marketing consultancy with offices in Boston, London and Cape Town, has been recognized as one of America’s fastest-growing private companies in two of the most coveted annual business rankings presented by the general business and advertising press. Inc. […]
Brands that stand out in the AI era are the ones willing to run the longer race. The real advantage comes from discipline, proprietary knowledge, and creative judgment—not just more content. By Eric Fulwiler, Co-founder & CEO, Rival Every company suddenly has the ability to generate content and marketing campaigns using artificial intelligence (AI). These days, […]
Synthetic performers and consumer trust By Eric Fulwiler, Co-founder & CEO, Rival When New York’s synthetic performer disclosure law went into effect in early June, it became the first state to require advertisers to clearly disclose when they use synthetic performers instead of human actors. While the legislation was opposed by various technology and marketing […]
Creative strategy breaks from category by celebrating joys of life outdoors Rival, an independent integrated marketing consultancy with offices in Boston, London and Cape Town, South Africa, is launching an integrated advertising campaign for Lawn Doctor that veers away from “perfect lawn” category conventions in favor of a raucous, relatable approach. The creative strategy, encapsulated in the […]
Rival has been named to The Sunday Times Best Places to Work 2026 list in the Small Organisations category, following an anonymous employee survey conducted in partnership with workplace engagement platform WorkL. Published annually by The Sunday Times, the programme recognises organisations across the UK for employee engagement, workplace culture and employee experience. According to WorkL survey data […]
Rival, the independent, integrated marketing consultancy with offices in Boston and London, has published the 2026 edition of its “Brands To Watch” report, one of the industry’s most innovative sources of analysis on the global, regional and local brands that are remaking and redefining the categories in which they compete. This year’s Brands To Watch […]
Developed with integrated marketing consultancy, Rival, Good Foods is launching its first brand campaign — and it’s less about introducing the brand than putting a feeling into words. The family-run, Wisconsin-based company has built a loyal following by making food that people don’t just eat, but pass around. Dips, spreads, guacamoles, and salsas that disappear faster than expected. […]
Creative Leader Brings Award-Winning Experience On Client & Agency Side To Fast-Growing Shop Rival, the independent, integrated marketing consultancy, has recruited Tim Bildsten to serve as Creative Director of its creative department. Bildsten brings a unique and expansive knowledge about marketing that includes senior roles on the client side and at a number of top creative […]