Following a period of significant international growth, ROAST has officially announced its expansion into America with the opening of a flagship office in New York. The move marks a strategic shift from servicing US territories remotely to providing dedicated, local expertise to a growing roster of global and North American clients. James Kenna, who has […]
As the digital landscape shifts from traditional search engines to AI-driven discovery, performance media agency ROAST has announced the launch of its proprietary ChatGPT App Tracker. The tool is designed to help brands navigate the expanding ecosystem of OpenAI’s GPT App Store, providing transparency and competitive intelligence in a space that is multiplying in new […]
Independent performance media agency ROAST has appointed Gauthier Rochas as its new Head of Data & Measurement. Rochas joins from RAPP (Omnicom), where he held the role of Data Analytics Director. Reporting to Managing Partner, John Barham, Rochas will lead ROAST’s Data, Analytics and Measurement division, tasked with developing new frameworks to demonstrate the incremental […]
Independent agency ROAST has been appointed by Hurtigruten, leading Norwegian cruise company, to propel organic digital growth using future-facing SEO expertise and technology. The win follows a competitive pitch and will see ROAST deliver Technical SEO, Generative Engine Optimisation (GEO) and digital presence projects, to support Hurtigruten’s ambitious growth plans. Operating globally across multiple markets […]
ROAST has announced the promotion of George Stolton to Head of Performance Media, a newly created role in the agency. Previously, Stolton held the position of Head of Biddable. In this new position, Stolton will oversee the full spectrum of performance media – spanning Display, Programmatic, Mobile, Paid Search, Shopping, YouTube, GDN, Amazon, and Paid […]
The iconic British fashion retail brand, AllSaints, has appointed Performance Media agency, ROAST, as its SEO and Content partner following a competitive pitch process. The account was won by ROAST due to their innovative blend of traditional SEO techniques with advanced social listening capabilities. By tapping into real-time consumer conversations and trends, ROAST will craft […]
ROAST, the award-winning performance media agency, has today announced a key restructure of its Organic department, introducing two specialised leadership roles: Organic Performance Lead (Technical) and Organic Performance Lead (Content). These strategic promotions reinforce ROAST’s commitment to delivering exceptional SEO results while continuing to scale and innovate its Organic offering. In recognition of their expertise, […]
Policy Expert, one of the UK’s leading personal lines insurers spanning home, motor, and pet insurance to over 1.5million customers, has appointed Performance Media agency, ROAST to spearhead its Search Optimisation efforts following a competitive pitch. ROAST will focus on a comprehensive search strategy encompassing both technical SEO and content-driven approaches, building Policy Expert’s profile in […]