Playground xyz shines a light on the nuanced interplay between context, creativity and attention for advertisers in new study

The leader in the attention space uncovers the dynamic relationship between creative, context and attention as marketers continue seek more accurate and meaningful campaign measurement data

Playground xyz shines a light on the nuanced interplay between context, creativity and attention for advertisers in new study

Attention measurement and optimisation provider Playground xyz has published a ground-breaking study on the relationship between context, ad creative and attention, as it continues to position itself at the forefront of the attention space. In what stands as the world’s biggest study into context and attention, Playground xyz addresses the specific topic of context and […]