When Humor Meets Awareness: How A Fun Campaign Sparked A Serious Message About Skin Health
In an initiative created by Artplan, Mami Wata sunscreen develops facial recognition technology capable of identifying hidden faces on the back of bald heads. Recent studies have shown that humor can be a powerful tool in communication. According to Oracle’s The Happiness Report, 91% of consumers prefer brands that use humour, and 90% are more […]