MullenLowe partners with RNIB to champion the importance of Alt Text with powerful copy-led outdoor and social campaign

By on    Advertising, Latest, Marketing  

MullenLowe partners with RNIB to champion the importance of Alt Text with powerful copy-led outdoor and social campaign

Integrated creative agency MullenLowe today launches a new campaign – Alt Alts – in partnership with the Royal National Institute of Blind People (RNIB), the leading sight loss charity in the UK. Alternative Text (Alt Text) is a written description of an image, picture or photograph. It’s super important as it is read aloud by […]

We Are Social and RNIB team on World Emoji Day to redesign emojis for visually impaired users

By on    Latest, Marketing, Media, Mobile  

We Are Social and RNIB team on World Emoji Day to redesign emojis for visually impaired users

On World Emoji Day (Wednesday 17th July), global socially-led creative agency We Are Social and the Royal National Institute of Blind People (RNIB) have announced a mission to make emojis – the universal online language – more accessible to blind and partially sighted people.  In the UK, there are currently more than two million people […]