Product of the Year Spotlight on… Wagg Chews
This International Pet Month, Sarah Lyle, Brand Manager at Inspired Pet Nutrition, lifts the lid on her Product of the Year winning innovation, Wagg Chews. From pet personification and owner-inspired flavours to adding pawprint-shaped pizzazz to a category that’s long felt samey, she explains why dogs are finally getting in on the fun. Tell us […]