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Home»Posts tagged with»SBI

SBI says #HoSaktaHai in clutter breaking home loans campaign by Rediffusion

By newsroom on March 26, 2019   Advertising, Latest, Marketing  

SBI says #HoSaktaHai in clutter breaking home loans campaign by Rediffusion

A doll that’s waiting to dance at a wedding, a golf-kit that gathers dust, a sitar that’s pining away since forever, a car that’s sitting in a garage of neglect and an elephant that’s suffocating in packing (inside a wrapping) paper. What do they all have to do with selling Home Loans? Well, State Bank […]

SBI consolidates strategic advisory and creative services mandate with Rediffusion Y&R

By newsroom on May 3, 2018   Agency, Latest, Marketing  

SBI consolidates strategic advisory and creative services mandate with Rediffusion Y&R

The State Bank of India (SBI) is consolidating its strategic advisory and creative services mandate with creative agency, Rediffusion Y&R. Previously, the mandate was handled by a seven agency panel. The agency won the mandate following a rigorously contested pitch, which lasted for 4 months and saw several top agencies of the country competing. The […]

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