M&C Saatchi Worldwide has acquired creative agency Scarecrow in Mumbai, to strengthen its presence in India. As part of the acquisition, the new entity will be called M&C Saatchi Scarecrow and will continue to be led by its three founders-Manish Bhatt, Raghu Bhatt and Arunava Sengupta. Also, this will be M&C Saatchi’s second office in […]
When Indian clothing company Spykar uploaded a mysterious trailer to YouTube entitled ‘Blue Film Festival’, featuring semi-naked models, a bed covered in underwear and salacious scenes rendered indecipherable by pixels, it immediately made waves online, with #BlueFilmFestival swiftly becoming the number one Twitter trend in India. When put in its cultural context this is hardly surprising – […]
