Selle Royal Launches ‘Stracciatella Fella’, A Stop-Motion Spin on Saddle Sustainability
Created by Adverteam, the spot showcases the heritage brand’s circular design innovation Circular design is becoming increasingly central to product development and sustainability strategies. Cycling heritage brand Selle Royal is at the forefront of this new approach with the launch of the Stracciatella saddle, a new product created from upcycled material waste and engineered for high-performance comfort. […]