Durex’s New Campaign About Anal Sex Doesn’t Talk About Anal Sex (Because It Can’t Talk About Anal Sex)
The Havas campaign subverts draconian media owner restrictions through billboards decrying the inability to talk about ‘normal sex’ in 2020 It also bypasses paid media restrictions entirely, through the curation and exhibition of a brand-new chapter of the Kama Sutra depicting a variety of anal sex positions Despite people having anal sex more than 56 billion times a year1, it remains stigmatised and underrepresented – and this campaign aims to change that
Durex, the world’s leading sexual wellbeing brand, has launched a new marketing campaign which aims to challenge societal attitudes and long-held misconceptions around anal sex, an often-stigmatised experience of sexual connection. Devised by Havas agencies, creative agency Havas London and earned media agency One Green Bean, with activation support from Havas Paris, the campaign reflects […]