Discover New Asia: Design Bridge Shanghai reinvents hotel chain JEN by Shangri-La for a new generation of travellers
As the travel and tourism industry in China and the rest of Asia continues to re-open for business, this dynamic hotel rebrand captures the true vibrancy of New Asia. An innovative dual-language logo builds in inclusivity for both Chinese and English-speaking travellers.
![Discover New Asia: Design Bridge Shanghai reinvents hotel chain JEN by Shangri-La for a new generation of travellers Discover New Asia: Design Bridge Shanghai reinvents hotel chain JEN by Shangri-La for a new generation of travellers](https://marcommnews.com/wp-content/uploads/2021/01/1_DesignBridge_Shanghai_JEN_hero-701x414.jpg)
Design Bridge Shanghai announce details of the Studio’s work rebranding JEN: the Shangri-La Group’s chain of upscale hotels aimed at sophisticated urban travellers. Design Bridge & JEN by Shangri-La from Design Bridge on Vimeo. The dynamic rebrand draws inspiration from Asia’s vibrant and progressive cityscapes, inviting curious explorers to discover new Asia. Completed before the […]