The 25th FAB Awards Are Now Open For Entries!

The 25th FAB Awards Are Now Open For Entries!

The 25th edition of The FAB Awards are now open for entries. In previous years, FAB received 3,600 entries from over 50 countries globally. The Awards are the only International Awards programme in the world which focus solely on work done for Food and Beverage brands, and includes categories for Integrated Campaigns, Advertising, Packaging Design, Direct, Sales […]

SHEBA® Announces World’s Largest Coral Restoration Program in a campaign created by AMV BBDO

SHEBA® Announces World’s Largest Coral Restoration Program in a campaign created by AMV BBDO

Leading cat food brand SHEBA® launches new integrated global campaign with dramatic satellite images revealing a beacon of hope – the letters H-O-P-E spelled with regrown coral. This key milestone marks the start of the world’s largest coral reef restoration program SHEBA® and parent company, Mars Incorporated, demonstrate their environmental commitment with purpose campaign ‘HOPE GROWS’, starting […]

French ‘Crooner’ Seduces in New Sheba Campaign by AMV BBDO

French ‘Crooner’ Seduces in New Sheba Campaign by AMV BBDO

A 1970s French romantic crooner – inspired by a combination of Engelbert Humperdinck and Serge Gainsbourg – takes centre stage in the latest instalment of Sheba’s ‘Resistance Is Futile’ campaign, created by Abbott Mead Vickers BBDO. The mythical singer, Vincent Le Chat, stares down the barrel of the camera on a suitably 70s kitsch TV […]