Cadbury opens a store that only accepts words as currency, in an activation by VCCP
![Cadbury opens a store that only accepts words as currency, in an activation by VCCP Cadbury opens a store that only accepts words as currency, in an activation by VCCP](https://marcommnews.com/wp-content/uploads/2019/10/Donate_your_words3-701x496.jpg)
On October 19, Cadbury took their partnership with Age UK to the next level by launching a ‘Donate Your Words’ shop, where money had no value – but your words did. The UK’s favourite chocolate brand purchased the stock on behalf of the public, so that they could choose any item they wanted in […]