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Home»Posts tagged with»Shopping on Ice

Iceland Launch World’s First Instore Ice Rink via Taylor Herring

By newsroom on December 10, 2018   Latest, Marketing, Media, PR  

Iceland Launch World’s First Instore Ice Rink via Taylor Herring

To bring some fun to the Christmas food shop, supermarket chain Iceland has trialled a new concept – Shopping on Ice.  A world first, supermarket aisles in their Stratford branch were transformed to ice. A team of 12 ice rink experts worked through the night, refitting the entire store with 250 square meters of synthetic […]

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