Iceland Launch World’s First Instore Ice Rink via Taylor Herring
![Iceland Launch World’s First Instore Ice Rink via Taylor Herring Iceland Launch World’s First Instore Ice Rink via Taylor Herring](https://marcommnews.com/wp-content/uploads/2018/12/44375290610_50110ebad7_k-701x394.jpg)
To bring some fun to the Christmas food shop, supermarket chain Iceland has trialled a new concept – Shopping on Ice. A world first, supermarket aisles in their Stratford branch were transformed to ice. A team of 12 ice rink experts worked through the night, refitting the entire store with 250 square meters of synthetic […]