ShowHeroes, a global leader in delivering sustainable and innovative digital video advertising and CTV solutions, announces the expansion of its proprietary Attention Index model to connected TV (CTV). This latest innovation is achieved through a groundbreaking collaboration with TVision, a leader in television measurement and audience attention data. This alliance broadens the global reach of ShowHeroes’ attention measurement offerings and […]
ShowHeroes Group, a global leader in contextual online video and CTV advertising, and KINESSO, a technology-driven performance marketing agency, have released a sequel to ShowHeroes’ acclaimed scientific study of audience behaviour when watching CTV advertising. “The study, titled “Why CTV Reigns Supreme in the Attention Economy: Part 2,” is a follow-up to ShowHeroes’ acclaimed 2022 […]
The Chinese EV brand leveraged the huge cultural impact of the Euros to supercharge brand awareness, as it seeks to become the largest electric car seller in Europe. ShowHeroes – a global leader in digital video, offering content, technology and sustainable advertising solutions – brought it home for EV powerhouse BYD this summer, using a top-performing video […]
GumGum, a leading contextual-first, global digital advertising platform, and ShowHeroes, a global leader in contextual online video and CTV advertising, have announced an exclusive global partnership, with a special focus on the U.S. market. Starting today in North America, GumGum, through this partnership, offers its advertisers access to ShowHeroes‘ global premium video real estate, reaching […]
The partnership brings together ShowHeroes’ powerful semantic targeting technologies with Skyrise’s advanced, privacy-compliant audience targeting capabilities
ShowHeroes Group, a global leader in digital video content, tech, and advertising solutions, has announced a unique UK partnership with leading mobile data intelligence company, Skyrise. Skyrise helps advertisers, agencies and media owners to make more informed media choices by providing them with up-to-the-minute, privacy-friendly behavioural and geolocation data, drawn from over 20 million UK […]
