ShowHeroes, a global leader in delivering sustainable and innovative digital video advertising and CTV solutions, announces the expansion of its proprietary Attention Index model to connected TV (CTV). This latest innovation is achieved through a groundbreaking collaboration with TVision, a leader in television measurement and audience attention data. This alliance broadens the global reach of ShowHeroes’ attention measurement offerings and […]
ShowHeroes Group, a global leader in digital video advertising and CTV solutions, today announces the acquisition of Vidds, an AI-powered video creation and editing platform, for an undisclosed sum. Founded in 2020 by Ed Thomas and Andrew Walters, Vidds has gained recognition for simplifying and accelerating the video creation process, empowering creators with advanced AI tools […]
ShowHeroes Group, a global leader in contextual online video and CTV advertising, and KINESSO, a technology-driven performance marketing agency, have released a sequel to ShowHeroes’ acclaimed scientific study of audience behaviour when watching CTV advertising. “The study, titled “Why CTV Reigns Supreme in the Attention Economy: Part 2,” is a follow-up to ShowHeroes’ acclaimed 2022 […]
