Major evaluation project spans six markets and nine rights holders, moving beyond traditional media valuation to assess the business impact of Guinness’s global sponsorship portfolio. Global sports marketing agency Sid Lee Sport, working alongside sister agency, Kepler, is undertaking a major evaluation of Guinness’s global sports sponsorship portfolio, designed to establish a clearer understanding of […]
Wilson joins Sid Lee Sport to lead strategic direction for clients and help shape the agency’s next phase of growth. Sid Lee Sport has appointed Peter Wilson as its new Head of Strategy, strengthening the agency’s senior leadership team and strategic capabilities as it continues to grow its global sports and sponsorship practice. Wilson will lead […]
Coelho to lead Canadian expansion and drive growth for the Sid Lee Group’s dedicated sport sponsorship practice. Sid Lee Sport has named Rodrigo Coelho as its Managing Director for Canada, where he will lead the group’s sport sponsorship practice and strategic growth objectives in the market. Rodrigo Coelho (Credit: Sid Lee Sport) Coelho, who will […]
