Pepsi MAX announce the launch of its latest integrated campaign, #BetterWithPepsi. Built on a major mealtime mistake, that too many people forget the drink. Pepsi’s new campaign playfully calls out the ultimate oversight, because a great meal without a Pepsi MAX? That’s criminal! Through a disruptive multi-channel rollout Pepsi MAX is hitting the streets, the […]
Pepsi debuts its newest integrated campaign ‘The Sweetest’, asking soda fans “What’s Sweeter” as it tests its new, zero sugar Strawberries ‘N’ Cream and Cream Soda flavours against the sweetest everyday items. Pepsi’s ‘The Sweetest’ campaign centres around an innovative new AI tool that can detect something’s sweetness factor. As a world’s first, Pepsi developed […]
