- Tesco and MediaCom are working with Channel 4, ITV and Sky to feature much-loved primetime shows in its Christmas ad campaign, bringing together three major broadcasters in a creative commercial advertising first
- New channel specific ten second clips, produced by Somethin’ Else and MediaCom, take inspiration from Tesco’s existing Christmas TV adverts and launch today across each broadcaster
- Clips will also be stitched together to form ‘super spots’ which will see talent and shows from all stations come together for the first time
Today, Tesco and MediaCom will be launching a new campaign with Channel 4, ITV and Sky to feature a selection of their primetime shows in its latest Christmas ad campaign. Tesco’s existing Christmas advert, which first aired earlier this week, sees a Tesco delivery driver deliver Christmas through the years to celebrate its centenary and […]
New initiatives for TV advertising measurement, data and metrics are urgently needed, say nine in 10 TV industry executives (93%), if the European TV industry is to remain competitive. This is the main finding from Adobe, Alphonso, Sky and TVBeat’s latest report – ‘Next Generation TV Metrics and Data Strategies: Priorities for the European TV Industry’ […]
Tourism Ireland announced its partnership with Sky Media to inspire golfers in Great Britain to visit Northern Ireland. The campaign will use highly engaging video interviews featuring 2011 Open winner, Darren Clarke, to encourage viewers to enter a competition to win four tickets to The 148th Open, Royal Portrush on Saturday 20th July, including flights, car hire […]
Serviceplan Campaign X created an eye-catching print campaign for Sky, which ran in magazines, on billboards and Sky’s Facebook page. Titled ‘Miss the Start. Miss the Story’, the clever copywriting plays on the titles and typogrophy of iconic movies including Kill Bill, Goldfinger, Trainspotting and Braveheart. The reason for the campaign was that in Germany […]
Sky has appointed Leeds-based performance marketing agency, Journey Further, to boost its paid search activity for the UK market. Journey Further was appointed following a competitive pitch. Sky wants to make it easier for customers to find relevant help for issues such as billing queries, technical and setup problems. Journey Further will specifically target improvements to this online customer journey through […]
Brothers and Sisters has devised a campaign featuring actor, producer and musician Idris Elba for Sky’s Sky Q brand, in order to announce that Netflix is launching on Sky Q. The work runs across TV, radio, OOH and online, and will run for seven weeks across the UK and the Republic of Ireland. In the […]
Brothers and Sisters has created Team VIP, a crack squad of Sky “special agents” on a mission to reward the brand’s loyal customers. An all-action team of celebrities, including Emilia Fox, Idris Elba, Andrew Flintoff, Jamie Redknapp and joining soon, Sue Perkins, travel far and wide to find Sky’s customers and reward them with gifts […]
AXA UK has partnered with Sky Media and News UK’s Bridge Studio to produce a range of sponsored video, print and audio content. As part of the collaboration, brokered by agency Havas Media, Sky will produce three short five to 10-minute documentaries presented by Sue Perkins, The Sunday Times Magazine will publish four longform […]
Sky Mobile has launched the next instalment of its ‘Hello Possible’ campaign starring Lily James. Created by WCRS, the campaign’s two 30” spots see James return to invite people back into the bright and optimistic world of Sky Mobile, where customers are given the freedom of a more flexible network. The first spot airs on […]
Sky Mobile launches their new creative platform, “Hello Possible” created by WCRS. The award-winning film director Nicolai Fuglsig brings to life the magic of possibilities in a TV launch ad featuring British actress Lily James. The “Hello Possible” campaign invites people into the bright and optimistic world of Sky Mobile – where the usual rules […]
