European TV Industry Calls for Urgent Change to Advertising Metrics

European TV Industry Calls for Urgent Change to Advertising Metrics

New initiatives for TV advertising measurement, data and metrics are urgently needed, say nine in 10 TV industry executives (93%), if the European TV industry is to remain competitive. This is the main finding from Adobe, Alphonso, Sky and TVBeat’s latest report – ‘Next Generation TV Metrics and Data Strategies: Priorities for the European TV Industry’ […]

Tourism Ireland partners with Sky to promote Northern Ireland as a premier golfing destination

Tourism Ireland partners with Sky to promote Northern Ireland as a premier golfing destination

Tourism Ireland announced its partnership with Sky Media to inspire golfers in Great Britain to visit Northern Ireland. The campaign will use highly engaging video interviews featuring 2011 Open winner, Darren Clarke, to encourage viewers to enter a competition to win four tickets to The 148th Open, Royal Portrush on Saturday 20th July, including flights, car hire […]

Serviceplan Subvert Iconic Movie Titles in Print Campaign Highlighting Sky’s New Restart Function

Serviceplan Subvert Iconic Movie Titles in Print Campaign Highlighting Sky’s New Restart Function

Serviceplan Campaign X created an eye-catching print campaign for Sky, which ran in magazines, on billboards and Sky’s Facebook page. Titled ‘Miss the Start. Miss the Story’, the clever copywriting plays on the titles and typogrophy of iconic movies including Kill Bill, Goldfinger, Trainspotting and Braveheart.   The reason for the campaign was that in Germany […]

Brothers and Sisters launches campaign to promote Sky VIP, Sky’s unique new loyalty programme

Brothers and Sisters launches campaign to promote Sky VIP, Sky’s unique new loyalty programme

Brothers and Sisters has created Team VIP, a crack squad of Sky “special agents” on a mission to reward the brand’s loyal customers. An all-action team of celebrities, including Emilia Fox, Idris Elba, Andrew Flintoff, Jamie Redknapp and joining soon, Sue Perkins, travel far and wide to find Sky’s customers and reward them with gifts […]

WCRS and Sky Mobile return with the ‘Hello Possible’ campaign starring Lily James

WCRS and Sky Mobile return with the ‘Hello Possible’ campaign starring Lily James

Sky Mobile has launched the next instalment of its ‘Hello Possible’ campaign starring Lily James. Created by WCRS, the campaign’s two 30” spots see James return to invite people back into the bright and optimistic world of Sky Mobile, where customers are given the freedom of a more flexible network. The first spot airs on […]

WCRS and Sky Mobile launch “Hello Possible” Campaign

WCRS and Sky Mobile launch “Hello Possible” Campaign

Sky Mobile launches their new creative platform, “Hello Possible” created by WCRS. The award-winning film director Nicolai Fuglsig brings to life the magic of possibilities in a TV launch ad featuring British actress Lily James. The “Hello Possible” campaign invites people into the bright and optimistic world of Sky Mobile – where the usual rules […]

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