We Are Social, the socially-led creative agency, has worked with Sky to unveil the world’s first TV orchestra featuring Sky Glass; the new streaming TV from Sky, with six powerful speakers and 360° Dolby Atmos® sound built-in. Filmed at the English National Ballet and produced by We Are Social Studios, the campaign highlights the high […]
Sky Betting and Gaming is tapping into the hopes and excitement of football fans across the nation with the launch of the Start of Season Hub on the Sky Bet App. The Hub gives fans an opportunity to get keyed up on the latest football news and views, take part in debates about the big […]
Wavemaker UK Brings The Magic Of The LEGOLAND® Windsor Resort To Family Sofas With New TV Sponsorship Deal
The partnership will drive an authentic connection with creative audiences
Jaguar UK and Sky Media today announce the luxury vehicle company as the launch partner of Sky Documentaries, which airs for the first time on the 27th of May. The channel sponsorship, complemented by the upmarket positioning of the Sky Documentaries channel, aims to drive Jaguar’s connection with a creative and mindful audience. With a mix […]
- Tesco and MediaCom are working with Channel 4, ITV and Sky to feature much-loved primetime shows in its Christmas ad campaign, bringing together three major broadcasters in a creative commercial advertising first - New channel specific ten second clips, produced by Somethin’ Else and MediaCom, take inspiration from Tesco’s existing Christmas TV adverts and launch today across each broadcaster - Clips will also be stitched together to form ‘super spots’ which will see talent and shows from all stations come together for the first time
Today, Tesco and MediaCom will be launching a new campaign with Channel 4, ITV and Sky to feature a selection of their primetime shows in its latest Christmas ad campaign. Tesco’s existing Christmas advert, which first aired earlier this week, sees a Tesco delivery driver deliver Christmas through the years to celebrate its centenary and […]
New initiatives for TV advertising measurement, data and metrics are urgently needed, say nine in 10 TV industry executives (93%), if the European TV industry is to remain competitive. This is the main finding from Adobe, Alphonso, Sky and TVBeat’s latest report – ‘Next Generation TV Metrics and Data Strategies: Priorities for the European TV Industry’ […]
Tourism Ireland announced its partnership with Sky Media to inspire golfers in Great Britain to visit Northern Ireland. The campaign will use highly engaging video interviews featuring 2011 Open winner, Darren Clarke, to encourage viewers to enter a competition to win four tickets to The 148th Open, Royal Portrush on Saturday 20th July, including flights, car hire […]
Serviceplan Campaign X created an eye-catching print campaign for Sky, which ran in magazines, on billboards and Sky’s Facebook page. Titled ‘Miss the Start. Miss the Story’, the clever copywriting plays on the titles and typogrophy of iconic movies including Kill Bill, Goldfinger, Trainspotting and Braveheart. The reason for the campaign was that in Germany […]
Sky has appointed Leeds-based performance marketing agency, Journey Further, to boost its paid search activity for the UK market. Journey Further was appointed following a competitive pitch. Sky wants to make it easier for customers to find relevant help for issues such as billing queries, technical and setup problems. Journey Further will specifically target improvements to this online customer journey through […]
Brothers and Sisters has devised a campaign featuring actor, producer and musician Idris Elba for Sky’s Sky Q brand, in order to announce that Netflix is launching on Sky Q. The work runs across TV, radio, OOH and online, and will run for seven weeks across the UK and the Republic of Ireland. In the […]