Cheil UK releases ‘Life in Every Pixel’ ad for Samsung Curved OLED Smart TV

Cheil UK releases ‘Life in Every Pixel’ ad for Samsung Curved OLED Smart TV

http://www.youtube.com/watch?v=hCCnWQT79HQ Samsung has launched a cinema advertising campaign to promote its S9C OLED Smart TV. The ‘Life in Every Pixel’ ad, created by Cheil UK, will run across UK cinemas until late November 2013. Logan Wilmont, executive creative director at Cheil UK, said: “The ad isn’t about features and technology, but the emotional response that […]

Samsung teams up with Usher to create film for its Smart TV

Samsung has unveiled a new film starring Usher promoting its Smart TV. Developed by digital agency Huge, the film features two Ushers facing off against each other, as “down-to-earth” Usher seeks revenge against “celebrity” Usher, all the while showing the variety of features of the Samsung Smart TV. “Our goal was to bring Usher and […]