Wavemaker unveils first of its kind research into the global Gen X consumer
![Wavemaker Wavemaker unveils first of its kind research into the global Gen X consumer](https://marcommnews.com/wp-content/uploads/2023/09/Wavemaker-Gen-X_Option-3-701x496.jpg)
Wavemaker today unveiled research into marketing mishaps and bias towards over-45s in social. The report, Finding the Gen X Factor, investigated 45-60 years old audiences or ‘Generation X’ often ignored by brands and the advertising industry, particularly across social media advertising. Recognising a huge untapped opportunity, Wavemaker undertook first of its kind research into the […]