Primark changes the game of the activewear category in latest global campaign by VCCP

Primark changes the game of the activewear category in latest global campaign by VCCP Today, Primark unveils its activewear collection, Primark Form, with a playful new campaign which skewers the pompous seriousness of the world of activewear – proving you don’t have to pay seriously high prices to get seriously great kit. Created by global […]