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Home»Posts tagged with»Sol

Soulsight Brews up Authenticity, Vibrancy and Sol for MillerCoors

By newsroom on August 14, 2018   Branding, Latest, Marketing, Media  

Soulsight Brews up Authenticity, Vibrancy and Sol for MillerCoors

With the hot summer months in full swing, beer lovers are reaching for their favourite cold brews to beat the heat. But as consumers venture down their grocer’s beer aisle, they are met with an onslaught of brands vying for attention in a sea of packaging. When MillerCoors recently relaunched the Mexican import brand Sol, […]

Heineken Appoints J. Walter Thompson Amsterdam as Global Lead Agency for Sol

By newsroom on July 3, 2018   Agency, Latest, Marketing  

Heineken Appoints J. Walter Thompson Amsterdam as Global Lead Agency for Sol

Heineken has awarded the global advertising business for Sol to J. Walter Thompson Amsterdam. After a short and non-traditional pitch involving three international agencies, Heineken selected J. Walter Thompson Amsterdam as its global partner to develop the new assets for the Sol Brand internationally. Sol, the original Mexican beer born in 1899, is one of […]

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