‘Not As Sweet As They Look’: Sour Patch Kids debut in first ever UK advertising campaign
Mondelez celebrates Sour Patch Kids’ mischievous side in nationwide out of home campaign For the first time ever, Sour Patch Kids are bringing mischief to the streets of the UK with its first-ever integrated campaign, created by global creative agency of record, VCCP. The playful new brand platform ‘Not As Sweet As They Look’ introduces […]