Sparteo hires Louis-Etienne Balleydier as Chief Legal Officer

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Sparteo hires Louis-Etienne Balleydier as Chief Legal Officer

Experienced executive will support the next phase of Sparteo’s growth Sparteo, the suite of data-driven advertising technologies powered by AI, has appointed Louis-Etienne Balleydier as its new Chief Legal Officer. Formerly Group General Counsel at Mirakl, Balleydier joins Sparteo with the mission of scaling and enhancing Sparteo’s legal operations in France and internationally to support […]

Sparteo appoints new Head of Marketing to drive UK growth plans 

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Sparteo appoints new Head of Marketing to drive UK growth plans 

 Sparteo, the adtech platform for publishers, has appointed Rachel Saada to the newly created role of Head of Marketing. Rachel will focus on the UK market, alongside France, as the Paris-based scale-up projects growth of over 50% in 2024.  Rachel joins Sparteo from global creator company, Jellysmack, where she led its EMEA marketing operation in […]