VMLY&R Mexico unveils ‘The Same Blood’ campaign for the Special Olympics Latin America

VMLY&R Mexico unveils ‘The Same Blood’ campaign for the Special Olympics Latin America

During the International Day of Sport for Development and Peace, Special Olympics Latin America and VMLY&R Mexico launched “The Same Blood,” a film that highlights the valuable contribution of persons with intellectual disabilities to the sport’s world and in our daily lives. The film shares the story of a young boy’s pursuit to follow in […]

McCann Colombia unveils fundraising campaign for the Colombian Special Olympics Team

McCann Colombia unveils fundraising campaign for the Colombian Special Olympics Team

 Special Olympics is a non-profit international organisation that seeks the social inclusion of people with intellectual disabilities through sport. Operating in 175 countries, it impacts around 5 million athletes worldwide. As part of an NGO, each national delegation must seek for its own funding, and in the case of Colombia, this becomes even more […]