VIOOH and Arla Foods reveal how programmatic DOOH drove real-world performance across outdoor campaigns in new study

By on    Agency, Latest, Media, Reports, Research  

VIOOH and Arla Foods reveal how programmatic DOOH drove real-world performance across outdoor campaigns in new study

New whitepaper analyses nine programmatic DOOH campaigns and finds consistent store-visit lift for Arla, with consumers visiting stores in under two days Today, VIOOH, the leading premium global digital out-of-home (DOOH) supply-side platform and Arla Foods, one of the largest dairy companies in the world, has released a new report, The Proof is Physical: How […]

Vistar Media Announces New Global Data Partnership with Spotzi, Bringing Unified Audience Targeting to Cross-Border OOH Campaigns

By on    Agency, Latest, Media  

Vistar Media Announces New Global Data Partnership with Spotzi, Bringing Unified Audience Targeting to Cross-Border OOH Campaigns

Partnership with Spotzi empowers brands to activate stronger global media strategies powered by data Since the launch of Vistar Media’s global demand-side platform (DSP), its global out-of-home (OOH) campaign planning has seen significant momentum, with an average 36% month-over-month increase* in cross-border activity. As the leading global provider of technology solutions for OOH media, Vistar is meeting the rising […]