Iconic Squirrel Nut Brand Celebrates Past And Looks To Future With New Identity And Positioning By Straight Forward Design

- Founded in Roxbury, Massachusetts in 1888, Squirrel has become one of America’s most iconic and well-loved nut brands - New brand identity draws on impressive history, borrowing from rich back catalogue of iconography - Developed in partnership with global brand design agency Straight Forward Design

Iconic Squirrel Nut Brand Celebrates Past And Looks To Future With New Identity And Positioning By Straight Forward Design

Iconic Squirrel Nut Brand Celebrates Past And Looks To Future With New Identity And Positioning By Straight Forward Design