A doll that’s waiting to dance at a wedding, a golf-kit that gathers dust, a sitar that’s pining away since forever, a car that’s sitting in a garage of neglect and an elephant that’s suffocating in packing (inside a wrapping) paper. What do they all have to do with selling Home Loans? Well, State Bank […]
The State Bank of India (SBI) is consolidating its strategic advisory and creative services mandate with creative agency, Rediffusion Y&R. Previously, the mandate was handled by a seven agency panel. The agency won the mandate following a rigorously contested pitch, which lasted for 4 months and saw several top agencies of the country competing. The […]
