Western Ski Town Collaborates with Colorado Musicians to Sing the Praises of Living “The Steamboat Way”

By on    Advertising, Latest, Marketing  

Western Ski Town Collaborates with Colorado Musicians to Sing the Praises of Living “The Steamboat Way”

Colorado’s Steamboat Ski Resort is on a mission to herald the joys of this western ski town, dramatically setting it apart from all other mountain destinations. Coming off the heels of their 60th anniversary, they’ve spent the last several years investing more than $200 million in transformative changes to the entire Steamboat experience to both preserve its […]

Fortnight Collective and Steamboat Ski Resort Tap into More Cowboy Poetry for Year Two of “The Steamboat Way” Campaign

By on    Advertising, Latest, Marketing  

Fortnight Collective and Steamboat Ski Resort Tap into More Cowboy Poetry for Year Two of “The Steamboat Way” Campaign

Fortnight Collective is adding a new round of creative to “The Steamboat Way,” its campaign for Steamboat Ski Resort in Steamboat Springs, Colorado. The ads use cowboy poetry to evoke the parallels between winter sports and the rugged Wild West to capture Steamboat’s unique pioneering culture. The second-year creative coincides with “Full Steam Ahead,” Steamboat’s […]