Campaign Uses Local Music and Culture to Portray “Steamboat Way” of Life Fortnight Collective broke its fourth year of new work for Steamboat Ski Resort that continues to build brand equity in the “Steamboat Way,” deepening that message with a campaign that taps America’s resurgent attraction to the lure of the wide-open American West. The integrated campaign includes […]
Colorado’s Steamboat Ski Resort is on a mission to herald the joys of this western ski town, dramatically setting it apart from all other mountain destinations. Coming off the heels of their 60th anniversary, they’ve spent the last several years investing more than $200 million in transformative changes to the entire Steamboat experience to both preserve its […]
Fortnight Collective is adding a new round of creative to “The Steamboat Way,” its campaign for Steamboat Ski Resort in Steamboat Springs, Colorado. The ads use cowboy poetry to evoke the parallels between winter sports and the rugged Wild West to capture Steamboat’s unique pioneering culture. The second-year creative coincides with “Full Steam Ahead,” Steamboat’s […]