‘By day we obey. At night we let go.’
PepsiCo’s STING® Unveils a Multi-Market Creative Platform With Fred & Farid Paris. PepsiCo’s STING® MENA launches its new 2026 region-wide creative platform titled ‘مولعين الليل في — By Day We Obey, At Night We Let Go’. With this rallying cry, STING® and creative house Fred & Farid Paris ignite a seven-market campaign that transforms everyday routine […]