To get more people to rediscover home-cooked dinners, HelloFresh opened a “ghost kitchen” in a popular takeaway app. But after just one day, the platform shut down the store, as a result of messaging that went against its business. HelloFresh is now changing course and is doubling the number of free dinner kits handed out […]
Swedish snack brand OLW Cheez and Stockholm independent agency Kid have pulled off one of the more unexpected brand activations of the spring: a fully operational boutique hotel, located at the upscale address Stureplan 19 in central Stockholm, where the only guests are bags of cheez doodles. The concept, called Bågtique Hôtel (a portmanteau of ostbåge, the Swedish […]
The outfit will be led by trio of Scandinavia’s most experienced & award-winning talent — Björn Ståhl, Max Hultberg & Mia Berggren Today, Uncommon announces the opening of a new studio in Stockholm. The news follows the shop’s recent expansion into New York, as the studio continues their ambition to grow into new markets. The […]