Public Health England Launch Annual Stoptober Campaign With New Creative Focusing On Lung Health
Stoptober campaign launched in partnership with leading respiratory and cancer charities in the UK. ● PHE launches Better Health – Stoptober campaign to encourage the nation’s 6.1 million smokers to put their lungs first and make a quit attempt this October ● The multi-media campaign will be supported through PR, social, radio, out of home and video on demand activity, which includes the release of a new creative which illustrates in a novel way the detrimental impact that smoking cigarettes has on our lungs ● Campaign is a cross-agency collaboration between freuds, M&C Saatchi, Wavemaker, OmniGOV, 23Red and Parkhouse agency.
This year the campaign, which sits under PHE’s new Better Healthbrand, is focusing on the improvement of lung health through quittingsmoking. Developed by M&C Saatchi, the new campaign employs a strikingmetaphor that references how smoking damages lungs and reminds smokersthat there is no better time to quit. The campaign, costing approximately £1million, will run across […]