Global strategy and design studio Dalziel & Pow has designed the first London store for handbag and accessory brand Islander, opening in the heart of Covent Garden and marking its debut outside Scotland. The new space brings Islander’s distinctive craftsmanship to one of London’s most vibrant shopping destinations. Renowned for its use of authentic Harris […]
Former TV Journalist, C-Suite Communications Coach, & Strategist Builds Out Specialty Offering Yes&, the independent, fully integrated creative marketing agency, today announced that industry veteran Ashley Benecchi has been named SVP, Yes& CommCore, the specialty team within Yes& which provides media training, presentation training, and crisis response. Benecchi is a long-time Yes& CommCore coach who has […]
Beck’s fans recently had the opportunity to design their own label with the “Green Label” campaign. Now the brand is taking things one step further: at the end of the year, as part of a special edition, not only will the label become more legendary, but the contents will too. These days, beer drinkers […]
New research unveiled has shown the value of brand storytelling: 79% of UK adults think it’s a good idea for brands to tell stories as part of their marketing and customer communications. However, it seems they could also be doing it better, as 85% couldn’t give an example of a memorable story told by a […]