City of Sturgis Partners with Agency Øuterkind to Grow Sturgis Rally’s Second Weekend with All-New Flat Track Racing Event

City of Sturgis Partners with Agency Øuterkind to Grow Sturgis Rally’s Second Weekend with All-New Flat Track Racing Event

The 84th Sturgis Motorcycle Rally concluded with the all-new Arrowhead Sturgis TT presented by Rick Ware Racing & The CAT Rental Store. The race and surrounding activations, introduced by the City of Sturgis in partnership with creative agency Øuterkind, ignited interest and attendance in the historic rally among a wider, younger audience. The Arrowhead Sturgis TT transformed […]

Spirit of Sturgis TT: Progressive American Flat Track Hits the Streets for a Historic Debut on August 11, 2024

Spirit of Sturgis TT: Progressive American Flat Track Hits the Streets for a Historic Debut on August 11, 2024

AMA Pro Racing, in collaboration with creative agency Øuterkind and the City of Sturgis, is proud to announce a major new event on the 2024 Progressive American Flat Track schedule: the inaugural Spirit of Sturgis TT. This spectacle of motorcycle sport is scheduled for August 11, 2024, coinciding with the final Sunday of the 84th Annual City of Sturgis Motorcycle […]