Olympic star becomes ‘Go get it’ face of Nissan Micra

Olympic star becomes ‘Go get it’ face of Nissan Micra

Nissan, the car brand, has launched a 12-month multi-channel deal with BSkyB’s Sky Media to launch its redesigned Micra model through a sponsorship push featuring Olympic heptathlete Katarina Johnson-Thompson. The partnership targets young women through idents aligning the Micra with drama programmes including ‘Elementary’, the US adaptation of ‘Sherlock’, ‘Hannibal’ and the upcoming series, ‘Dracula’. […]