Sun Valley Hands the Camera to the Mountain Community in Latest “Ski on the Sunny Side” Ad Campaign

By on    Advertising, Latest, Marketing  

Sun Valley Hands the Camera to the Mountain Community in Latest “Ski on the Sunny Side” Ad Campaign

Fortnight Collective is extending Sun Valley Resort’s “Ski on the Sunny Side” campaign for the 2026-27 season with “Make the Sunny Side Your Own,” a creator-led continuation of the platform. The campaign runs from August through April 2027 across video, social, out-of-home, digital banners and email. Media will run nationally on YouTube, CTV, local Boise […]

Sun Valley Resort’s “Ski on the Sunny Side” Is Nostalgic Music to Our Ears

By on    Advertising, Latest, Marketing  

Sun Valley Resort’s “Ski on the Sunny Side” Is Nostalgic Music to Our Ears

AOR Fortnight Collective captures the welcoming spirit of the sport with a cheerful earworm Coming out of the recreation boom of the past four years, skiing has been challenged by simultaneous beliefs that it is exclusionary and elite as well as corporate and overcrowded. Sun Valley Resort, North America’s first destination ski resort, is aiming to […]