DESTINATION BC CHALLENGES THE “ONE DESTINATION, ONE BRAND” MODEL WITH A NEW APPROACH TO GLOBAL TOURISM MARKETING
One year after launch, the destination brand series is reshaping how international travellers discover British Columbia British Columbia is home to some of the world’s most diverse natural landscapes, where rainforest, coastline, mountains, deserts, and vast wilderness exist within one destination. Yet when international travellers picture the province, their vision often narrows to a handful […]
