Shop Direct introduces real-time dynamic sales messaging to OOH for Very’s Black Friday campaign
![Shop Direct introduces real-time dynamic sales messaging to OOH for Very’s Black Friday campaign Shop Direct introduces real-time dynamic sales messaging to OOH for Very’s Black Friday campaign](https://marcommnews.com/wp-content/uploads/2018/11/VERY-INSITU-BLACK-FRIDAY-701x585.jpg)
Shop Direct has this week launched a location-based, dynamic digital out of home campaign for Very.co.uk for Black Friday. The campaign will, for the first time, feature real-time dynamic social proof product messaging to provide shoppers with vital information about stock availability and demand for its offers. Devised by Posterscope, the out of home and […]