Joybyte Named AOR For HOBO Bags

Joybyte Named AOR For HOBO Bags

Influencer-led social-marketing agency Joybyte has won AOR duties for female-founded, family-run accessories brand HOBO Bags after a pitch. The agency will break its first work for the brand later this month. Joybyte will handle social-media management for the brand and engage across IG, TikTok, and Facebook with Joybyte’s fully managed organic social media program. Duties will include the creation […]

Joybyte Creates Organic Influencer and Social Media Campaigns for Eggland’s Best

Joybyte Creates Organic Influencer and Social Media Campaigns for Eggland’s Best

Influencer-led social marketing agency Joybyte has embarked upon an organic social-media-influencer campaign on Instagram, TikTok, Facebook, and Pinterest for dairy brand Eggland’s Best, a new client that the shop signed in August 2024. Joybyte is a unit of TBA Worldwide. The objective of the campaign is to engage people on social media who have psychographic profiles that align with […]

Advertising Agency Brandon Reenvisions Primal Pet Foods’ Website to Coincide with Brand Packaging Redesign

Advertising Agency Brandon Reenvisions Primal Pet Foods’ Website to Coincide with Brand Packaging Redesign

Integrated marketing agency Brandon has redesigned the website of Primal Pet Foods, a leading manufacturer of fully prepared, premium-quality raw foods, treats, and chews for dogs and cats. The agency recently launched the site to coincide with the debut of new packaging. Brandon is leading Primal Pet Foods’ digital transformation and handling creative, production, analytics, SEO, and website […]

Primal Pet Group Taps Agency Brandon for Digital Transformation of Its Leading Raw Pet Food Brand

Primal Pet Group Taps Agency Brandon for Digital Transformation of Its Leading Raw Pet Food Brand

Primal Pet Group—established in 2021 and a leading manufacturer of raw foods, treats, and chews for dogs and cats—has hired mid-Atlantic full-service ad agency Brandon to craft new digital creative for its Primal Pet Foods brand and spearhead a complete digital transformation for its growing portfolio. The innovative provider of premium pet foods tasked Brandon in April […]

TBA Outdoors Wins New Client Retay USA After Competitive Pitch

TBA Outdoors Wins New Client Retay USA After Competitive Pitch

Agency of Outdoor Enthusiasts Charged with Massive Scope of Work Maryland’s Banshee Brands Inc, the parent company of Retay USA, which operates the North and South American division of Turkey-based Retay Arms, has tasked TBA Outdoors—a digital marketing agency specializing in the outdoor industry—with a massive undertaking to launch in late summer/early fall. The broad initiative includes a […]