Plenitude and TBWA\Italy light up children’s nights with the first book to beat the fear of the dark, designed to be read only in the dark.

Plenitude and TBWA\Italy light up children’s nights with the first book to beat the fear of the dark, designed to be read only in the dark.

Created to promote energy awareness in younger generations, ‘Goodnight Light’ aims to change the narrative around the common childhood fear of darkness When it comes to childhood fears, nyctophobia – aka being scared of the dark – is one of the most common. Who knows what might be hiding under the bed, behind a curtain […]

A NEW ERA FOR LUXURY: REPORT FROM BACKSLASH, 180 LUXE, AND TBWA\CULT EXAMINES THE FUTURE OF THE LUXURY INDUSTRY

A NEW ERA FOR LUXURY: REPORT FROM BACKSLASH, 180 LUXE, AND TBWA\CULT EXAMINES THE FUTURE OF THE LUXURY INDUSTRY

The timely report provides a roadmap for luxury brands to thrive in a rapidly evolving market driven by shifting consumer values and global challenges. Today, Backslash (TBWA’s cultural intelligence unit), 180 Luxe (part of the creative boutique 180 Global), and TBWA\CULT (the new luxury brands division of TBWA\Italy) proudly present the “Future of Luxury” report, offering fresh […]