Samsung has unveiled a new global Olympic campaign for the Milano Cortina 2026 Winter Olympics, marking the first time the Victory Selfie will appear at a Winter Games — and the first time it will be available for pair and team sport medal ceremonies. Following its debut at the Paris 2024 Summer Olympics, the Victory Selfie allows athletes […]
Samsung has unveiled a 68-strong global athlete roster as part of its Olympic and Paralympic sponsorship activation strategy ahead of the Milano Cortina 2026 Winter Games. The new Team Samsung Galaxy line-up spans 17 countries and nine winter sports, including freestyle skiing, snowboarding, alpine skiing, speed skating, figure skating and Para sport disciplines. The roster includes Olympic champions, world […]
