Brand Metrics expands in UK, hires Sumran Kaul and Dhruv Roy

Brand Metrics expands in UK, hires Sumran Kaul and Dhruv Roy

Swedish technology company, Brand Metrics, which works with publishers to demonstrate the effectiveness of digital advertising, has announced the expansion of its London team following enormous growth over the past 12 months. Its UK office now includes Dhruv Roy, as Integrations Manager, who brings vast experience in publisher integrations and ad operations, across audio, video […]

Nosy Launches New Future Facing Website

Nosy Launches New Future Facing Website

Clean air filter specialist Nosy launches a new website on 18th March as part of a wider rebrand, in partnership with creative technology studio Appetite Creative. “We worked with Nosy to refresh their website, a very relevant company for life during a global pandemic. They refer to themselves as the ‘nose version of sunglasses or […]

Adnami bolsters team as it hires Publisher Partnerships Manager and Commercial Activation Manager to help clients deliver high impact campaigns

Adnami bolsters team as it hires Publisher Partnerships Manager and Commercial Activation Manager to help clients deliver high impact campaigns

Following massive growth, Danish tech company Adnami, which specialises in programmatic, high-impact advertising solutions, has further strengthened its team with the hire of Kathryn Nixon as Publisher Partnerships Manager and Sam Levy as Commercial Activation Manager. Kathryn is tasked with looking after publisher relationships in the UK, growing the business by dipping into her extensive network. She will […]

Lucre Group Win in Cleaner Air, Adds to Tech Portfolio

Lucre Group Win in Cleaner Air, Adds to Tech Portfolio

So Pure Air, a technology start-up providing state-of-the-art air sterilizers for commercial properties, has appointed The Lucre Group to handle its PR and digital content. The client win strengthens the Tech division at the search savvy PR and creative content specialist, which will handle all of So Pure Air’s external communications across the UK. The […]

Hitachi Wave Goodbye to Passports in Mamapöol’s New Campaign for Finger VeinID Tech

Hitachi Wave Goodbye to Passports in Mamapöol’s New Campaign for Finger VeinID Tech

Independent creative agency Mamapöol today launch ‘Wave’ along with global brand Hitachi for their next-generation Finger VeinID in Europe.  The campaign is currently running across Europe on digital and social media channels. The film uses the simple, friendly gesture of a wave to show how people can glide through a border control checkpoint, revolutionising the way the […]

Covatic appoints Accelerated Mission’s Paul Turner to help build and develop its Go-to-Market strategy

The Birmingham and London-based start-up has also hired Anastasia Petrova as iOS Developer as it readies for further growth

Covatic appoints Accelerated Mission’s Paul Turner to help build and develop its Go-to-Market strategy

Covatic, a growing tech company that empowers media companies to deliver exceptional in-app experiences by identifying when, where and how each individual can engage with content – all without needing to expose personal data – has readied itself for its next phase of growth by hiring Accelerated Mission’s Paul Turner to help it further its […]

Adnami partners with Omnicom Media Group in Sweden to help it deliver high-impact advertising programmatically

Adnami partners with Omnicom Media Group in Sweden to help it deliver high-impact advertising programmatically

Adnami, which specialises in programmatic, high-impact advertising solutions, has announced a partnership with Omnicom Media Group in Sweden, with the leading global media network opting to work with the Danish tech company in order to optimise the delivery of high impact advertising for its wide range of clients. Adnami facilitates opportunities to stand out in […]

‘Build Me Somebody to Love’, the latest Kaspersky documentary created by Beta Alliance, explores whether ​it is ethical for humans to forge sexual relationships with technology

The documentary is supported by influencer content featuring two adult entertainment influencers interviewed by Sylvia, a porn avatar

‘Build Me Somebody to Love’, the latest Kaspersky documentary created by Beta Alliance, explores whether ​it is ethical for humans to forge sexual relationships with technology

Created by Beta Alliance’s in house creative and production team, the 20-minute documentary tackles the practical and ethical implications of humans’ developing sexual relationships with technology, ultimately posing the question: Is it possible (and if so) is it then moral to have a romantic relationship with a robot? The documentary explores these controversial themes through […]

Innovative partnership between Criteo and Lengow helps online retailers stay connected with store customers

As the shift to online shopping continues in the wake of Covid-19, Criteo delivers an omnichannel offer that synchronises product recommendations and local inventory

Innovative partnership between Criteo and Lengow helps online retailers stay connected with store customers

Criteo, the global technology company powering the world’s marketers with trusted and impactful advertising, has today announced the extension of its partnership with Lengow, an impactful platform for e-traders to develop the visibility and profitability of their product ranges. The partnership will transform retailers’ ability to target offline customers by helping them to deliver more meaningful […]

TabMo’s new In-Store Impact tracks incremental store visits in real-time

Real-time footfall uplift data tied directly to advertising activity informs marketing spend to maximise influence on customer behaviour Self-serve model increases transparency and control for advertisers

TabMo’s new In-Store Impact tracks incremental store visits in real-time

Mobile-first advertising company TabMo has launched In-Store Impact, the latest version of its advanced footfall tracking technology, to help brands and retailers influence and track store visits and optimise marketing spend. It is the first solution of its kind to be available on a self-serve basis for clients that want to manage their own campaigns.In-Store Impact builds […]