In #NoLoveLikeIt, developed by AMV BBDO, leading incontinence brand shines a light on the different experiences of caregiving to encourage greater support Around one in ten people already look after a loved one1, yet new research conducted by Essity owned incontinence brand TENA reveals that only 50% of people who provided extended family care considered […]
TENA Women challenges social stigma and taboo around incontinence head-on, encouraging viewers to speak more openly and honestly around the subject
TENA Women has set out to challenge the perception of and the social stigma surrounding incontinence in its latest campaign, in an exclusive new partnership with Channel 4, brokered by Zenith. Driven by Zenith and 4Sales, the campaign aims to empower women of all ages to be more open and honest with themselves and others about […]
As part of a major brand overhaul, developed in collaboration with global agency Bulletproof, TENA underwent a taboo-busting repositioning exercise that shrugs off the outdated notion that incontinence should be embarrassing, or stop you living the life you want. Bulletproof were appointed to work with TENA in 2016. Essity approached Bulletproof to build a distinctive […]
TENA has launched a new campaign, “#Ageless”, as part of its “I will be me” platform which aims to create a healthier and more open conversation about the issue of incontinence and female self image. Through the lens of sex and intimacy, “#Ageless”, which is created by AMV BBDO, aims to start a conversation about […]
TENA, a market leading incontinence brand, has launched its new Silhouette Noir product with a ground-breaking catwalk shot in the style of Victoria’s Secret that has taken over Oxford Street. This is the first campaign from TENA Women’s new platform “I Will Be Me” developed with AMV BBDO, with the key objective of breaking taboos […]