Dark Horses Launches 7 Deadly Sins Of Marketing Women’s Sport Paper
The paper reveals seven ways current marketing techniques are damaging the growth of women’s sport, while suggesting how it can be done right
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With the Women’s Euros just weeks away Dark Horses has created a paper outlining seven ways current marketing techniques are actually damaging women’s sport. Called The 7 Deadly Sins of Marketing Women’s Sport, and based around the concept of the classification of vices within Christian teachings, the paper outlines the pitfalls businesses fall into, while delivering insights […]