Following a competitive pitch led by The AA, The Gate has been selected to oversee all its CRM activities. Other shortlisted agencies included Five by Five, Iris and TMW Unlimited. This win builds on The Gate’s appointment as lead Creative Agency for The AA in 2022 and brings together the brand and customer experience. The […]
The AA, the UK’s leading driving services business, launches the next phase of its successful “It’s Ok, I’m with The AA” brand campaign. Developed to challenge and broaden perceptions of the brand – highlighting that The AA is more than just a Roadside Assistance provider, but a source of driving confidence in any situation – this […]
The AA, the UK’s leading driving services business, launches the next phase of its fully integrated marketing campaign, “It’s Ok, I’m with the AA.” The Gate alongside lead media agency, Goodstuff, developed the campaign and evolved communications and media strategy. “It’s OK, I’m with the AA” shows how the AA’s multi-service provision gives its members […]
The AA, the UK’s leading driving services business, launches this week a new fully integrated marketing campaign, “It’s OK, I’m with the AA”. After being appointed as its lead creative agency in December 2022, The Gate alongside lead media agency Goodstuff, developed the campaign and evolved communications and media strategy. Since 1905, The AA has been […]
The AA has reunited the crew from the successful comedy series, Red Dwarf, in a new brand campaign designed to highlight the benefits of its digitally-enhanced breakdown service. Created by adam&eveDDB, the launch spot was written by creative duo Jon Farley and Alex Lucas, in collaboration with Red Dwarf creators, Doug Naylor and Rob Grant. The ad was […]