Analysis Reveals Shopping Assistants Create Radically Different ‘AI Shelves,’ as Brandtech’s Jellyfish Launches Share of Model™ Shopping Optimization to Help Marketers Understand & Influence How Products Get Chosen New research from Jellyfish, a global digital marketing leader within The Brandtech Group, reveals that AI shopping is reshaping competitive dynamics in ways that marketers may not […]
Odeneye will drive AI-enabled innovation and scale impact across the EMEA Media practice Global digital marketing business Jellyfish, part of The Brandtech Group, has appointed Seun Odeneye as Chief Media Officer EMEA. The key hire marks a decisive step in Jellyfish’s ambition to build EMEA’s first truly agentic media practice, bringing media, strategy, investment, and […]
New Capabilities Bring Together Google PMax, ChatGPT, TikTok, DV360, YouTube & Reddit Through an Always-On Strategy Assistant Jellyfish, a global digital marketing leader within The Brandtech Group, today announced AI Ads Optimisation, a major expansion of the paid media optimisation capabilities within its proprietary Share of Model™ Platform. The update extends beyond the existing Google […]
Tinder unveils “Dump Traditional Dating”, a brand campaign celebrating its Double Date feature, a more social way to date Tinder is calling time on awkward silences, forced intimacy and overly formal first dates with “Dump Traditional Dating”, a new campaign celebrating its Double Date feature and a more social, relaxed way to meet. Produced by […]
Parry to lead the next phase of growth and integration across media, creative and data in key market Global digital marketing business Jellyfish, part of The Brandtech Group, has appointed Stephanie Parry as Managing Director, placing a proven commercial and client leader at the helm of one of its most strategically important regions. Parry has […]
The Brandtech Group is announcing a new pilot programme with Imperial College Business School to enable MSc Strategic Marketing Online students to be trained on how to use its Gen AI marketing platform, Pencil, for a hands-on Gen AI learning experience. Imperial Students will gain full access to the company’s market-leading Gen AI platform, Pencil, […]
Launch Completes 12-Month AI Transformation for Jellyfish, Reflected in Bold New ‘Move Faster, Smarter, Together’ Rebrand Agentic Solution for In-Housing Automates Media Research, Evaluation, Content Strategy and Activation, Delivering Cost Reduction & Performance Improvement Jellyfish, the leading global digital marketing company under The Brandtech Group, has unveiled a first-of-its-kind AI-driven in-housing media platform. Built on […]
Collaboration positions MOBKOI as one of the lowest carbon-intensity media platforms in the advertising industry. MOBKOI, the innovative mobile advertising platform from The Brandtech Group, has partnered with Cedara, the Carbon Intelligence Platform, to amplify its sustainability mission. This collaboration empowers MOBKOI to reinforce its position as a pioneer in sustainable digital advertising by accurately […]
Identifies Which Messaging & Content to Optimize for Stronger AI-Driven Results Need for New Tool Confirmed by YouGov Research: 66% of Gen Z Turn to AI Tools Like ChatGPT for Brand, Product & Service Recommendations The Brandtech Group’s Jellyfish has unveiled its exclusive Share of Model™ Platform – a first-of-its-kind solution that enables companies to analyze […]
Upskilling for the AI Era: Brandtech’s Gen AI Platform, Pencil, is using Gen AI for good with Anas Ghazi, Adjunct Assistant Professor of Digital Storytelling at Northwestern‘s Master of Science in Communication Program, inspiring the next generation of storytellers through a live brief supporting food re-distribution company, Sharing Excess‘ year-end campaign. The Brandtech Group is […]
